People at a party talking to eachother

Which Key Elements Are Present in Every Small Business Success Story

People at a party talking to eachotherIt is the dream of most entrepreneurs to hear that their business has become the “next big thing” in the eyes of its customers. For most business owners, this is the single driving force behind everything that they do. All of the long work weeks, sleepless nights, stress-filled days, and agonizing decision-making are to make their dream become reality.

Unfortunately, reality does not typically work like that. In order to have your very own small business success story, one must put in a lot of effort, time, hard work, and dedication. However, you need to do so much more than that. A common element in small business success stories is that the owners did more than just put in long workweeks. There are key elements which play a very important role in helping one achieve their very own success story, and you would be doing yourself a disservice by disregarding them.

These key elements will help one guide their own professional transformation, as well as a personal one as well. These transformations are a crucial part of becoming a success story because the world around you is evolving and changing at a breakneck pace. There are several common elements behind every small business success story. Some of the most important ones are as follows:

  • Remaining relevant and professional to every client and customer.
  • Maintaining a proactive approach to problem-solving. Initiate a solution – don’t just wait for a problem to happen to you.
  • Caring about others. This will want others to want to care about you. In the world of business, it is important to look out for both your partners and your peers.
  • Having a great personality. The way in which you conduct yourself can make all the difference with your clients – possessing charm, charisma, humour, and a sense of seriousness matter a lot.
  • Being social. The more you interact with others, the more it will benefit your business in the near future. It is important to continuously make new contacts and friends.
  • Always being authentic. Do not lie or cheat to make your way to the top- it will not take long for a lie to be the reason behind your fall.
  • Never making your entire focus about the selling of the product. Successful entrepreneurs focus on serving and providing their customers and buyers with what they want and what they need.
  • Never breaking, no matter how tough the times are upon you and your business. Adversity is an ever-present part of being a business owner. Even the most successful of owners have been through at least one major crisis at some point in their lives.
  • Possessing an iron will and determination. This can have an amazing effect on your business’ bottom line during difficult times.
  • Acknowledging and accepting that change is a part of life. Do not stick with the past – always look to the future, and never fail to consider how your present actions will affect you and your business ten years down the line.


Kent Boehm
Business & Leadership Coach
403.690.8363 or